Cookie Policy

Last updated 27/11/2023

This is the Cookie policy of the websites of Midstay and the companies affiliated with Midstay (hereafter jointly referred to as “Midstay” or “we”). Midstay PTE. LTD under Singaporean law, whose registered office is established at Singapore and whose company address is 160 Robinson Road, #14-04 Singapore Business Federation Centre, Singapore 068914.

This Cookie Policy aims to inform you about the use of cookies by Midstay. This policy should be read together with Midstay’s Privacy policy, which is available here.

The Cookie policy can be modified, e.g. as a result of new functionalities on the Midstay websites that require the processing of personal data. We thus advise you to check this Cookie policy regularly.

 

1. MIDSTAY WEBSITES AND APP AND COOKIES

When you visit our websites, we collect certain information by automated means, using cookies. We may also use other technologies such as pixel tags, browser analysis tools, server logs, and web beacons for similar purposes as described in this policy and we may include them on our sites, in marketing e-mail messages, or in our newsletter, affiliated websites, etc., to determine whether messages have been opened and links clicked on. The information provided below about cookies also applies to these other technologies. The information we collect via cookies and other tools is used in a non-identifiable way without any reference to your personal data.

 

2. WHAT ARE COOKIES?

Cookies are small text files that are installed on your browser, on your computer or on your mobile device. Cookies can have several purposes:  to provide you with the requested content, to ensure the security and stability of our websites; to ensure that the websites are easy to use, and to take into account the user’s preferences by for example remembering language preferences, passwords and log-in details, to collect statistical data, to adapt the content etc.

 

3. WHICH COOKIES DO WE USE?

We use both first and third-party cookies and session and persistent cookies: 

Regarding their source: 

  • First-party cookies are those set by us on our websites;
  • Third-party cookies are set by another domain than the one of the websites being visited;

Regarding their storage period: 

  •  Session cookies are erased when a user closes their browser; 
  •  Persistent cookies remain on a user’s device for a certain period (e.g. 1 day, 1 month, 2 years…). 

 

4. DIFFERENT TYPES OF COOKIES 

Strictly necessary cookies – Always Active

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. 

The processing of these cookies is based on Midstay’s legitimate interest to: 

  1. provide you with the requested content; 
  2. ensure the security and stability of our website and to trace unauthorized use; and
  3. enable a comfortable use of our website.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

The processing of these cookies is possible thanks to your unambiguous consent given to us in your cookies selection on the website banner or on the Cookie preference settings. Your consent can be revoked at any time on the Cookie preference settings (it will not affect the legality of the processing that already occurred until revocation).

Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

The processing of these cookies is possible thanks to your unambiguous consent given to us in your cookies selection on the website banner or on the Cookie preference settings. Your consent can be revoked at any time on the Cookie preference settings (it will not affect the legality of the processing that already occurred until revocation).

Advertisement 

Targeting cookies

These cookies may be set through our site by us or our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal data but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

The processing of these cookies is possible thanks to your unambiguous consent given to us in your cookies selection on the website banner or on the Cookie preference settings. Your consent can be revoked at any time on the Cookie preference settings (it will not affect the legality of the processing that already occurred until revocation).

Most important Third-party cookies

Adobe Marketo Engage

We use Marketo’s custom JavaScript tracking code, called Munchkin, to track website activity and marketing email behavior which enables us to provide a better experience to our website visitors and to tailor our communications to identified contacts. The first time someone visits a page on our website containing the Munchkin Tracking Code, Marketo creates an anonymous activity and tracks it with a browser cookie. This activity includes web activity, form fills and link clicks, and marketing email behavior. If the visitor later identifies themselves via a form or other means of providing identifying information to Marketo, this information will be associated with their profile. Read the Adobe privacy policy here.

Google Analytics

We use Google Analytics to analyze the performance of our websites and follow up on the effectiveness of our marketing efforts. Google Analytics allows us to analyze aggregated data. We do not collect or store any personal data in Google Analytics. We would like to point out that our website uses Google Analytics with the extension ‘_anonymizelp()’ and, consequently, IP addresses are only used in shortened form in order to prevent direct personal references. Read Google’s privacy policy here.

Hotjar

We use the web analysis service of Hotjar (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.). Hotjar uses cookies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will use this information to identify individual users or to match it with further data on an individual user. Read Hotjar’s privacy policy here

Segment

Segment is a data aggregation service we use to collect data about user behavior. The data we collect here is solely to understand the use of our product better, and thus how we can improve it. Only certain behaviors will trigger an “event” which is sent to Segment along with some user information. Segment is not used for analysis in itself, but for data collection and forwarding to other services, e.g. Mixpanel, which is our product analytics tool.

Mixpanel 

Mixpanel gets user behavior data streamed from Segment, and provides charting tools and similar that make it easier for us to understand the data. We use aggregated data and are concerned with data on an individual level.

Stripe

Stripe provides sophisticated fraud detection features. In order to enable Stripe to more effectively identify potential fraudulent activities Stripe analyzes customer behavior across the entire site (not only on the checkout page). The script sets cookies to enable it to function properly. You can find their cookie policy here.

Pixel tags

We might receive additional information about surfing behaviour from third parties. This is registered through tracking pixel tags, which are small graphic files allowing to monitor the use of our website. These pixel tags share data with third parties that may include your IP address, the pages you visit, the browser you use, geographical data such as your location, your preferred language and the time and duration of your visit. Pixel tags are used in combination with cookies to provide relevant content and advertisement of interest to you on our website.  The data is transferred regardless of whether you have an account with the pixel tags parties and are logged in there. If you are logged in with the pixel tags parties, your data collected with us will be directly assigned to your existing account with the pixel tags party. We recommend that you log out regularly after using a social network as this way you can avoid being assigned to your profile with the pixel tags parties. 

Google Ads

LinkedIn Ads

 

5. HOW CAN YOU MANAGE COOKIES? 

Removing cookies from your device

You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited.

Be aware though that you may also lose some saved information (e.g. saved login details, site preferences).

Managing site-specific cookies

For more detailed control over site-specific cookies, check the privacy and cookie settings in your preferred browser

Blocking cookies

You can set most modern browsers to prevent any cookies from being placed on your device, but you may then have to manually adjust some preferences every time you visit a site/page. Some services and functionalities may not work properly at all (e.g. profile logging in).

Managing analytics cookies

You can manage your cookie preferences on the Cookie settings.

 

6. QUESTIONS?

If you have further questions or complaints about the Midstay websites or about this Cookie policy, you can also contact privacy@midstay.info.