Aya Rheffouli, a digital product designer + futurist specialized in crafting experiences with *design thinking*, *brand systems*, *user experience*, *storytelling*, *interactivity*, *visual design* & *graphic design.* **Incoming Product Design Apprentice @ Sephora.**
I'm the gal who makes people buy your stuff.
I conceptualize captivating experiences and I live and breathe for the Web and interfaces in general. I continuously create and explore new ways of conveying my ideas and challenging my understanding of design.
And I don’t do boring.
To quench my hunger for digital knowledge, I kickstarted my design journey in 2020 and haven't looked back since.
I’m curious, passionate, and strive for continuous evolution, clarity, simplicity & logic. I’ve made creativity my lifestyle and have been fascinated with all aspects of design.
As a digital native, I love diving into why and how people use things, and furthering those experiences to make them memorable. I aim to nurture a strong expertise and deliver top notch digital products using cutting edge tech.
My work is driven by my passion for digital platforms and my curiosity to push boundaries, ask questions, and discuss thought-provoking ideas. I am motivated most by the opportunities and influence of design. Achieving a sense of new or different, whilst communicating and connecting intimately with people (stakeholders or peers).
Each project is regarded as an independent exploration of form, function and storytelling always relevant to its target audience and final medium. For this reason, strategy, research, as well as content ideation precede any aesthetic implementation.
I envision design as a way to methodically utilize creativity, a trait unique to humanity, to define & rethink what is possible. I hope to spend my career solving the pressing challenges our society endures, envisioning solutions with timeless impact.